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Sunday, 13 October 2013

ABBA Ring Ring Turns 40 ! The Museum Celebrates


Press release 4th October

Ring Ring turns 40 –
ABBA The Museum celebrates with Pop Talks!


Monday 14th October is the release date for Ring Ring Deluxe Edition, and ABBA The Museum will celebrate with its first Pop Talks on Sunday 13th October.
The museum will feature specially invited guests such as Janne Schaffer, Owe Sandström, Claes af Geijerstam and Carl Magnus Palm, with ABBA The Museum CEO Mattias Hansson as moderator.

To really get to know how Ring Ring was created in 1973, on the Sunday, the museum has invited guests with a strong connection to the Ring Ring album. Visitors at the museum are welcome to attend. Mattias Hansson will talk to Owe Sandström, Janne Schaffer and Claes af Geijerstam (Clabbe) about the popular culture of 1973 and what the Swedish music business was like; the guests will share their memories from that time.
Owe Sandström designed many of ABBA’s stage costumes, among them the costumes worn in the ‘Ring Ring’ video. Janne Schaffer played the guitar on the Ring Ring album, and Clabbe won Melodifestivalen (the Swedish selection for the Eurovision Song Contest) in 1973 with the song ‘You Are Summer – You Never Tell Me No’, together with Göran Fristorp. That year, ABBA’s entry, ‘Ring Ring’, ended up in third place. Later, Clabbe was the sound engineer on ABBA’s world tours.
During Sunday 13th October, Carl Magnus Palm will also be interviewed by Mattias Hansson. Carl Magnus Palm is an author and journalist, and has conducted research on ABBA for 20 years. He has contributed his knowledge about ABBA to Polar Music as well as ABBA The Museum. In the interview he will talk about Swedish popular music in the early Seventies, ABBA’s emerging breakthrough, and their legendary, multi-layered. Pop Talks are held in Swedish.
ABBA The Museum also welcomes, as a special guest, Mia Segolsson, General Manager of Polar Music International, who will tell us how the new album Ring Ring Deluxe Edition was put together. During the weekend there will also be an opportunity to hear the album and to buy it in advance of its release date of 14th October.

Pop Talks starts at 15.00 and ends at 17.00. Together with a museum ticket, valid on

Sunday 13th October, admission to Pop Talks is free. The museum ticket may be

bought at abbathemuseum.com or at the museum ticket counter. The Pop Talks ticket

will be available at the museum on Djurgårdsvägen 68 from Wednesday 9th October

at 12.00. Please note that the number of seats is extremely limited.


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