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Thursday, 17 January 2013

ABBA The Museum - Visit Sweden

ABBA The Museum


Agnetha, Björn, Benny and Anni-Frid were and still are, for most of us, ABBA. The Swedish platform-booted and sparkly supertroupers stormed the pop world between 1972 and 1983 and gave us the hits ‘Dancing Queen’, Summernight City’ and ‘Knowing me, Knowing you’ among many others. It’s worth remembering that even though ABBA split up 30 years ago, Mamma Mia! the movie featuring their music, is the most successful movie musical ever and almost 50 million people have seen the same-named musical production.
Now with ABBA the Museum in Stockholm the legend will live on and on and on… As it should.

  • ABBA The Museum will open in Stockholm 2013
ABBA The Museum will open in Stockholm 2013

ABBA The Museum

Visitors to Stockholm must have had a niggling feeling that something was missing on visiting the city. ABBA, perhaps? And many Stockholmers can hardly believe that the museum is actually going up because the project has been beset by problems ranging from one of the backer banks biting the dust to where it should be housed.
But that’s all in the past.
ABBA The Museum is going be a permanent exhibition in the brand new ‘Swedish Music Hall of Fame’ on the island of Djurgården, a brisk walk, or a short bus or tram ride from the city centre. The museum sits between Gröna Lund amusement park and the Liljevalchs art venue and is a 5-minute walk from Skansen Open-air Museum and the famous Vasa Museum.
Why stick the new museum on an island in Stockholm? Well, that’s what the group wanted and hey, who’s going to say no to ABBA. Stockholm is also where the group found success and recorded most of their music.

What is it?

The origins of ABBA The Museum are in the ABBAWORLD touring exhibition that toured Budapest London, Prague, Melbourne and Sydney between 2009 and 2011. It shares the premises with the Swedish Music Hall of Fame and History of Swedish Popular Music.
ABBA The Museum will showcase the band’s stage clothes, artifacts, concert footage, interviews etc. in a contemporary, interactive setting. When you buy a ticket you get an ID that generates a page on the museum website. Once inside the museum you can sing and dance with holograms of ABBA, don a digital costume (go for the famous Anni-Frid ‘tiger’ or Agnetha ‘cat’ tunic) projected on to you in a special booth and you can record it by scanning your ticket at the attraction. Then you get to share photos and videos of your experience on Facebook and other social media. After 30 days the recordings are deleted from the site.

Why you should visit

This place is unique, ABBA fan or not. With the other attraction; The Swedish Music Hall of Fame of Swedish popular music, the content and activities in the museum put the group’s musical achievements and influences in a historical context and it will help you understand ‘ABBA The Phenomenon’ better. The museum also has the full backing of the group and much of the material is from the group members’ own private collections.
So, if you are old enough to remember glam rock, platform-soled boots or maybe even watched live as ABBA sang ‘Waterloo’ and won the Eurovision Song Contest in Brighton in 1974, you should visit for a journey down musical memory lane. For everyone else, come and see ABBA and its entourage at the height of their creative and musical powers, get insights into the group members’ lives and see them as the global supertroupers they will always be.
You can buy tickets to the museum online, at SJ outlets near the Central Station in Stockholm or at the museum. Further information about tickets and the museum.
If you intend to get around Stockholm on public transport buy yourself a Stockholm Card for free travel and free admission to 80 museums and attractions. It’s well worth the money.
We ‘buried’ a less well-known ABBA song title in the text, see if you can find it and then post it on our Facebook page.

When?

ABBA The Museum opens on May 7th 2013

http://www.visitsweden.com/sweden/Things-to-do/Culture-heritage--arts/ABBA-The-Museum/

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